Introduction
Without a hot story, no publicity can be generated. If you are able to find a hot story then you can write an effective press release. We assume that you have found a hot story now you will have to learn how you can present it to the media. Thus, a hot story is the foundation of any press release.
Traditional Methods of Press Release
Similarly, if you come across a solution of a problem and combine it with a blend of human interest such as your client then you can develop a press release. There are other methods such as traditional method of press release.
In this method, you can tell that you are opening a new shoe shop. You have the staff of 15 people. You can also tell the people that you are going to start your shop on a specific date and anybody can come and enjoy snacks! You can tell people about a company fraud. You can also tell the people that you are planning to start a chess tournament, if anyone wants to participate can come and join us. Although, these press releases seem ordinary, yet they bring some publicity to you and your organization. This practice helps you to remain in the news.
Local media can give you attention
There are certain possibilities that local media can pick one or some of your press releases and save or add it for later utilization. If you are not sending any press releases then start it right now because eventually one of them bring you fame. Definitely, this is the easiest and cheapest method to obtain publicity.
Outrageous Claim and Fame
Likewise, to obtain publicity you can claim or you can make a promise to do something. You can find various examples of outrageous claims such as “I can fulfill all your wishes in $20”, “You can be young again in 30 days”, or “We can help you to lose your wait in 90 hours.”
Obviously, some people will come to make sure about your statements. Local media people can also contact you for explanation and this will bring you fame. Therefore, learn to claim as outrageous as “I can take you to the moon in three days!”
Frauds can become great source for your press release. However, you will have to find them. If you become able to find frauds that are harming the interest of public, you would get two thins, publicity and good image.
Conclusion
Thus, press release in any form brings back publicity. It might be possible that you would have to wait longer for the result or it can come at once.
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